![]() In 2009, the LEGO Factory concept is reinterpreted into LEGO Design ByMe. A new, improved version of the program is released in 2005 with LEGO Factory. From the website users can download a free copy of LEGO Digital Designer, a software program from 2004 for building 3D LEGO models. The LEGO Factory concept is based on a competition, with 10 winners having their models put into production and sold as genuine LEGO sets, with the name and photo of the creator on the box. LEGO CUUSOO and LEGO Ideas are not the first examples of the LEGO Group engaging consumers in product development. On LEGO Ideas there is a limited timeframe to reach the necessary number of supporters. On the LEGO CUUSOO site an idea had unlimited time to reach the ten thousand supporters needed to be considered by the review board. At the same time the standards are higher on the new site. Furthermore, the group of users is expanded by lowering the age limitation from 18 to 13 years. The improved platform adds more features, such as responsive design, and all together the new site is aimed at giving users an even better experience. By expanding and improving the platform, the LEGO Group is making an even bigger commitment towards crowdsourcing. This results in the launch of LEGO Ideas in 2014. Initially established as a pilot program, the platform is not suited for such volumes and thus there is a need to launch a more robust platform. In fact, maybe too big a success, as the program grows to include more than half a million members. After going global, the LEGO CUUSOO platform becomes a big success.
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